What is a Niche? - Part 2

When It first became popular among internet marketers to talk about finding your 'niche', I immediately felt an energizing, 'oh, this is for ME!' type of feeling. So much of what I had been learning about internet marketing seemed a bit technical and foreign to me, but hearing about niches encouraged me to feel that this was something that I could do.


You probably already have a feel for what is meant by a niche, just like I did, even if you've never really thought about it before.

Niche:Definition

A niche, for internet marketers, is simply a subset of a larger category that you will work in to make your home income. As an aside, internet marketing has become pretty much a catch all phrase to describe anyone who uses the internet to make money. Even if you aren't particularly marketing any specific product, i.e. Adsense (we'll discuss Adsense at a later time), you're still considered an internet marketer.

Ok, let's look at an example of a niche. Lets say you are interested in things pertaining to health. Maybe you or a loved one suffers from diabetes so you have spent a lot of time reading and researching what is helpful for diabetics to stay
in control of their diabetes.

If you decide to make an income on line from recommendations to diabetics regarding their diet, exercise and other lifestyle changes, you would be working in a sub-category of the health arena.

You may want to narrow down your particular emphasis even further. Maybe you will only discuss the type of exercises that are good for diabetics. You might recommend exercise books, exercise equipment and even have videos of yourself or someone else demonstrating the beneficial exercises that diabetics could do - that would be considered a very targeted niche - this is what you want!

The more targeted you can become with your niche, the better able you will be to carve out your own following of readers who, hopefully, will add to your bottom line. If you target too large of a demographic segment, you will be faced with massive amounts of competition and will find it hard to reach your income goals.

Stay tuned, I'm going to be writing about how to drill down into categories to find a niche that suits you and that will help you build your online income.